UN Women u BiH u potrazi je za konsultantom/icom za komunikacije za potrebe osmišljavanja medijske kampanje. Prijaviti se možete do 16. aprila, a lokacija radnog mjesta je Sarajevu.
UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination and violence against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security. UN Women supports UN Member States as they set global standards for achieving gender equality and works with governments and civil society to design laws, policies, programs and services needed to implement these standards.
Bosnia and Herzegovina (BiH) has made progress in creating preconditions for achieving gender equality by adopting relevant legislative and policy framework. However, women remain seriously under-represented in the country’s political institutions. In order to create a genuinely encouraging environment work on several fronts is required, including a sharper focus on implementation of all policy instruments and a corresponding shift of paradigm from equality of rights to equality of results, promotion of institutional processes that ensure women’s equal participation in political parties and parliament and consistent efforts to capacitate and include women in BiH in decision-making processes across board.
Women in Elections project is funded by the Government of Sweden and implemented by UNDP BiH and UN Women BiH, in partnership with BiH Agency for Gender Equality, BiH Central Election Commission, BiH Parliamentary Assembly – Committee on Gender Equality and selected local governments. The overall objective of this project to strengthen women’s leadership and participation in political life, vertically by making structural adjustments to accommodate greater numbers of women in politics, as well as horizontally by nourishing the next generation of women leaders in communities through tailored networking and capacity building initiatives and increased democratic participation and accountability.
One of the crucial elements of the said project is to implement a media campaign to build positive public perception around the role of women as effective leaders and decision-makers, and to promote voting for women candidates. The goal of the media campaign is to highlight positive contributions of women leaders in civic engagement and policy-making, in order to increase public perception of their role as effective leaders and decision-makers.
UN Women is now seeking to engage a Senior Communications Consultant to provide support in identifying the campaign target group, developing the campaign concept, and preparing procurement documentation.
Media could play an important role in raising awareness among the general public on women’s rights issues and contribute to the gender equality development of BiH. Currently, women politicians are underrepresented in media and treated differently than their men colleagues. Additionally, women running for public office typically gain additional, unnecessary scrutiny on their private lives. There is also a significant perception that irresponsible reporting on the work of women politicians and frequent objectification of women in the process of reporting are encouraging violence against women politicians.
The “Women in Election in BiH” project will work closely with the media to advocate for an increased media space for women candidates to present themselves, their programme, and engage with the voters. As part of that effort, UN Women will develop a campaign to build positive public perception around the role of women as effective leaders and decision-makers. The goal of the media campaign is to highlight positive contributions of women leaders in civic engagement and policy-making, in order to increase public perception of their role as effective leaders and decision-makers, especially in light of upcoming 2020 Local Elections.
To provide support in developing a campaign to build positive public perception around the role of women as effective leaders and decision-makers, to identify the campaign target group, develop the campaign concept, and prepare procurement documentation. The campaign will be implemented in 4 phases:
- planning from April to May
- pre-launch in June
- launch and implementation from June to September
- impact assessment from October to November 2020.
Rok za prijavu je 16. april.
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